After small and humble beginnings as a quaint golf shop Dynacast Golf Factory has grown to be one of Australia’s largest manufacturers of golf clubs. Originally a small shopfront with a garage “factory” located at the back of the property in the little seaside town of Yankalilla in country South Australia, Eric Rowe took over the business in 1983. Yankalilla Golf Factory (as it was then known) was doing a small amount of importing and wholesaling to the national market. The Australian golf industry proved to be a difficult one to break into, however within a few years the brand had established itself as a quality product and great value for money. After a move to a new premises in Mt Compass the business changed its name to Dynacast Golf Factory. From here the brand continued to expand, finding a strong following in Australian golfers’ bags.
The next move saw a larger premises in one of South Australia’s premier wine regions, McLaren Vale. This was Dynacast’s home for the next 17 years. Over this time the business continued to grow, always maintaining a reputation for high quality products at a very reasonable price. The addition of the Dynacraft brand and the Australian distributorship for Daiwa, along with numerous customer brand names, meant that Dynacast now had a presence from the basic beginners set at the entry point to a high quality international brand in the upper end of the national market.
In 2006 Dynacast purpose built a 1750m2 building in Lonsdale, South Australia. The new premises moved them closer to Adelaide and meant that production and distribution was more streamlined. From here they remain one of, if not, the largest manufacturer of golf clubs in Australia. Despite pressure from other brands having their assembly being done in the cheaper labour market of China, Dynacast continues to do more than 80% of its assembly on premises. This allows a much greater flexibility in build and set configuration, as well as allowing the quality and integrity of the product to remain in close check.
Dynacast continues to be a family run business. Eric Rowe continues to be involved in the running of the business after close to 30 years. With son Daniel having been in and around the business since he was 6, he permanently took on the role of Marketing and Development Manager in 2003. Dynacast has made a point of employing a local labour force to assemble and quality control its product. In an industry that has been flooded with brands and products from overseas, this Australian manufacturer, which started from such humble beginnings, still continues to maintain a firm footing in the industry, based on quarter of a century of quality, value and service.